Health Food & Beverage Market: From Trend to Mega Trend
In 2024, Thailand’s health food and beverage market was valued at over THB 34 billion and continues to grow at an average of 6% per year. Key growth drivers include the rising health-conscious lifestyle, the fitness boom, and urban consumers seeking drinks that are delicious, refreshing, and nutritious. These factors clearly show that the health business is not just a passing trend but a megatrend that aligns with the modern lifestyle — creating a strong opportunity for franchise investment today.
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Why Choose Joomba?
Joomba is a health-focused smoothie and bowl brand from Indonesia that has already achieved success in shopping malls, airports, and office complexes. Its key strengths include:
Health & Taste in Balance: Healthy yet flavorful.
Accessible Premium: High quality at an affordable price point.
Instagrammable Products: Vibrant, photogenic menu designed for social media.
Lean Operations: Simple management, fast store setup, and quick ROI.
Localization Flexibility: Ability to adapt menus to Thai tastes, e.g., mango–coconut bowls or lychee–lime coolers.
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Thailand’s Smoothie Market Landscape
The current Thai smoothie market includes both local and international players such as Boost Juice, Oh! Juice, and Oakberry Açaí, all emphasizing health and premium positioning. However, there remains a market gap in the “Accessible Premium” segment a space Joomba can fill with broader appeal and greater menu variety.
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Brand	Strengths	Weaknesses
Boost Juice	Global brand, 30+stores, strong marketing	Higher price, intense competition in Bangkok
Oh! Juice(Ohkajhu)	Spin-off Spin-off from a popular health food brand, superfood formulas with collagen	Launched in 2023, few outlets, high price (THB 180–250)
Oakberry Açaí	Clear superfood positioning, premium health image	Narrow menu (acai-focused), niche audience, high price
Joomba	Accessible Premium, Lean Ops, Instagrammable, easily localized	New to the Thai market, requires brand awareness investment

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Summary: The smoothie market in Thailand remains a blue ocean in many locations. Joomba’s positioning premium quality at an accessible price fills a key gap that major competitors have yet to cover.
Consumer Insight – Key Urban Markets
• Bangkok: Largest market with strong purchasing power from office workers, dense fitness center clusters, and expats familiar with smoothie bowls, willing to pay THB 150–250.
• Chiang Mai: Tourism and cultural hub with a strong health-conscious base and many wellness cafés, driven by students and foreign visitors.
• Pattaya: Coastal tourism city with strong demand for refreshing, health-focused drinks due to hot, humid weather — especially after outdoor activities.
• Phuket: Global tourist destination with high-spending wellness travelers driving rapid premium smoothie growth.
• Khon Kaen: Northeastern economic center with rising health awareness among young professionals, offering strong growth potential despite lower spending power.
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Thai Consumer Behavior:
• Malls & CBD Offices: Middle- to high-income customers willing to pay for health products.
• Fitness & Active Lifestyle: Smoothies as post-workout recovery drinks.
• Delivery: Over 30% of sales come from Grab and LINE MAN, with continued growth.
• Tourists & Expats: Familiar with smoothie bowls and have high willingness to pay.
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Growth Potential in Thailand
• Major cities like Bangkok, Chiang Mai, Phuket, and Pattaya show high demand from locals and tourists alike.
• Core target groups: young professionals, fitness enthusiasts, health-conscious families, and expats.
• The smoothie and healthy beverage segment remains a blue ocean compared to other F&B categories positioning Joomba for market leadership in the near future.
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Franchise Investment Opportunities Joomba Thailand
Investing in Master Franchise Joomba Thailand opens multiple revenue streams:
• Franchise Fee & Royalty: Earnings from new store openings and monthly royalties.
• Supply Chain Margin: Profit from supplying ingredients and packaging to outlets.
• Marketing Fee (2%): Retain and manage marketing funds internally.
• Profit from Owned Stores: Direct income from stores operated by the Master Franchisee.
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Investment Costs:
• Master Franchise Fee: Starting from ~THB 5 million
• First Store Setup (construction + equipment): ~THB 1.75 million
Investment Returns:
• Average ROI (5 years): ~235–337%
• Payback period: Within 3 years (across all revenue channels)
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FAQ Frequently Asked Questions
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Q1: How long until I break even?
→ Typically within 3 years based on the ROI model.
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Q2: What does a Master Franchisee do?
→ Develop the network, manage supply chain, and oversee marketing in the country.
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Q3: How is Joomba different from other brands?
→ Accessible Premium, Lean Operations, Instagrammable, and easily localized menus.
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Q4: How much investment is required?
→ Approximately THB 5.75 million (Master Fee + first store).
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Call to Action
If you are an entrepreneur, investor, or company seeking new opportunities in the health and wellness business, Joomba is ready to expand into Thailand. .
👉 Contact Franzbiz today to receive detailed investment information and secure your Master Franchise rights before anyone else!
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👉https://franzbiz.com/franchise/joomba/
👉Line Official : @franzbiz