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Go M

GO-EM Franchise | Start Your Business from Only THB 80,000

Investment
THB 80,000
Franchise fee
THB 30,000
Avg. monthly revenue
THB 150,000
Payback
1–3 months

Figures provided by the brand, last updated Jun 10, 2026 · Not a guarantee of returns

Rough payback estimate

Adjust two things and see roughly when you break even

฿500฿15,000
Monthly rent
Estimated payback1–3 months
-฿80,00012 months
Estimate from brand data; excludes your actual ingredient and staff costs.
Store format
Kiosk
Area
2 sq m+
Royalty
None
Marketing fee
None
Contract
3 years
Branches
5
Suitable locations
Night market, School, Shopping mall, Community mall

Franchise packages

ARecommended

Starter

THB 30,000Area 2-4 sq.m.
What you get

Included in the Franchise Package

  • Trademark usage rights for “Go M Khanom Khai Tao Than”
  • Initial ingredients for business operations
  • Standard operating system and SOP manual
  • Marketing support and grand opening promotional assistance
  • Sales channel support for both in-store and online delivery
  • Consultant team and quality audit support throughout the contract period
B

Full Set

THB 70,000Area 2-4 sq.m.
What you get

Included in the Franchise Package

  • Trademark usage rights for “Go M Khanom Khai Tao Than”
  • Complete equipment set (charcoal oven, baking trays, cake scoops, etc.) valued at THB 40,000
  • Initial ingredients for business operations
  • Standard operating system and SOP manual
  • Marketing support and grand opening promotional assistance
  • Sales channel support for both in-store and online delivery
  • Consultant team and quality audit support throughout the contract period

About the brand

Go M brand video

GO M - Charcoal Baked Egg Cake

From Local Inspiration to a Franchise Business Creating Opportunities

Founded in 2019 by Sastra Chuaisakul and Marina Vayoson, Go M was born from a simple but powerful inspiration. One rainy day, they noticed a local snack shop still packed with customers despite the weather. Curious about the popularity of the traditional charcoal-baked egg cake with butter filling — a recipe rooted in their hometown of Songkhla — they began their journey to learn and recreate the taste.

Although they initially faced rejection when trying to obtain the original recipe, their passion and determination pushed them to develop their own unique formula and establish the Go M brand.

Today, Go M is more than just a dessert shop. It is a growing franchise business designed to create opportunities for aspiring entrepreneurs who want to start a business with a proven and sustainable system.

Authentic Butter Aroma, Soft Texture & Traditional Charcoal Baking

Go M specializes in traditional Thai egg cakes baked using charcoal heat from both the top and bottom — a rare baking method that requires skill and precise heat control.

This unique process creates:

  • A rich buttery aroma
  • A soft and moist texture
  • A distinctive charcoal-baked flavor unlike modern mass-produced snacks

Every piece reflects the charm of traditional Thai desserts while being adapted into a modern, scalable business model.

Go M’s Signature Menu

Original Butter-Filled Egg Cake

The signature menu that made Go M well known for its rich butter aroma and soft texture.

Raisin Butter-Filled Egg Cake

A special variation enhanced with raisins for additional flavor and texture.

Franchise Concept

“Growing Together Through a Stable Franchise System”

Go M believes that great taste should come with long-term value and business opportunities.

Our franchise system is designed to help new entrepreneurs start easily with:

  • Standardized recipes and operations
  • Training and operational support
  • Marketing assistance
  • Quality control systems
  • Both offline and online sales channels

We focus on building a sustainable business ecosystem where franchisees can grow together with the brand.