Charcoal Baked Egg Cake
GO-EM Franchise | Start Your Business from Only THB 80,000
GO M – Charcoal Baked Egg Cake
From Local Inspiration to a Franchise Business Creating Opportunities
Founded in 2019 by Sastra Chuaisakul and Marina Vayoson, Go M was born from a simple but powerful inspiration. One rainy day, they noticed a local snack shop still packed with customers despite the weather. Curious about the popularity of the traditional charcoal-baked egg cake with butter filling — a recipe rooted in their hometown of Songkhla — they began their journey to learn and recreate the taste.
Although they initially faced rejection when trying to obtain the original recipe, their passion and determination pushed them to develop their own unique formula and establish the Go M brand.
Today, Go M is more than just a dessert shop. It is a growing franchise business designed to create opportunities for aspiring entrepreneurs who want to start a business with a proven and sustainable system.
Authentic Butter Aroma, Soft Texture & Traditional Charcoal Baking
Go M specializes in traditional Thai egg cakes baked using charcoal heat from both the top and bottom — a rare baking method that requires skill and precise heat control.
This unique process creates:
- A rich buttery aroma
- A soft and moist texture
- A distinctive charcoal-baked flavor unlike modern mass-produced snacks
Every piece reflects the charm of traditional Thai desserts while being adapted into a modern, scalable business model.
Go M’s Signature Menu
Original Butter-Filled Egg Cake
The signature menu that made Go M well known for its rich butter aroma and soft texture.
Raisin Butter-Filled Egg Cake
A special variation enhanced with raisins for additional flavor and texture.
Franchise Concept
“Growing Together Through a Stable Franchise System”
Go M believes that great taste should come with long-term value and business opportunities.
Our franchise system is designed to help new entrepreneurs start easily with:
- Standardized recipes and operations
- Training and operational support
- Marketing assistance
- Quality control systems
- Both offline and online sales channels
We focus on building a sustainable business ecosystem where franchisees can grow together with the brand.
Franchise Packages
Included in the Franchise Package
- Trademark usage rights for “Go M Khanom Khai Tao Than”
- Initial ingredients for business operations
- Standard operating system and SOP manual
- Marketing support and grand opening promotional assistance
- Sales channel support for both in-store and online delivery
- Consultant team and quality audit support throughout the contract period
Included in the Franchise Package
- Trademark usage rights for “Go M Khanom Khai Tao Than”
- Complete equipment set (charcoal oven, baking trays, cake scoops, etc.) valued at THB 40,000
- Initial ingredients for business operations
- Standard operating system and SOP manual
- Marketing support and grand opening promotional assistance
- Sales channel support for both in-store and online delivery
- Consultant team and quality audit support throughout the contract period
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