Dragon’s Mom Chicken Rice
About the Brand
Dragon’s Mom Chicken Rice is a restaurant franchise built upon a secret family recipe passed down from Ah Gong Yong Jue, the legendary chicken rice master of Bo Bae, Bangkok, with over 65 years of culinary heritage. The original recipe has been refined to meet modern consumer preferences while maintaining its authentic taste and traditional cooking methods.
What makes the brand unique is its “2 Brands in 1 Store” business model, designed to maximize revenue and reduce business risk. Franchisees receive the rights to operate both Dragon’s Mom Chicken Rice and Bao Xing Dry Sukiyaki & Crab Fried Rice under the same roof, utilizing the same rental space and workforce to increase profitability.
Franchise Highlights
- Authentic recipe with over 65 years of heritage
- Operate two proven food brands in a single location
- Central kitchen support for ingredient preparation and quality control
- Reduce labor requirements by 1–2 employees
- No royalty fee throughout the franchise term
- Continuous marketing and promotional support
- Founded by an entrepreneur with more than 15 years of restaurant industry experience
Signature Menu
Dragon’s Mom Chicken Rice
- Hainanese Chicken Rice
- Singapore Chicken Rice
- Crispy Fried Chicken Rice
- Chicken with Rice Bowl
- Cashew Chicken Rice
- Dragon Butter Rice
- Braised Chicken Rice Noodles
Bao Xing Dry Sukiyaki & Crab Fried Rice
- Dry Sukiyaki
- Sukiyaki Soup
- Crab Fried Rice
- Crab Curry Rice
- Crab Omelet Rice
- Shrimp Macaroni Stir-Fry
- Beef Soba Stir-Fry
- Garlic Pepper Pork Rice
Franchise Support
- 2-day pre-opening training program
- Store opening assistance
- Comprehensive Operation Manual
- Central kitchen and standardized ingredient supply system
- Restaurant management consultation
- Marketing and promotional support
- Ongoing business coaching and sales improvement guidance
Franchise Fees
Initial Franchise Fee
Starting from THB 59,900
Marketing Fee
THB 3,000 per month
Royalty Fee
None
Franchise Term
3 Years
Renewal Fee
THB 20,000 every 3 years
Estimated Payback Period
- Approximately 4–6 months when operating both brands
- Approximately 10 months when operating only Dragon’s Mom Chicken Rice
Recommended Locations
- Commercial buildings and shophouses
- Residential communities
- Office districts
- Community malls
- Locations with strong food delivery demand
Dragon’s Mom Chicken Rice is more than just a chicken rice franchise. It is a restaurant business model designed to help entrepreneurs maximize revenue through a dual-brand concept, reduce operating costs, and build a sustainable, profitable business for the long term.
