Dragon’s Mom Chicken Rice
The legendary chicken rice master of Bo Bae, with over 65 years of culinary heritage.
Dragon’s Mom Chicken Rice
About the Brand
Dragon’s Mom Chicken Rice is a restaurant franchise built upon a secret family recipe passed down from Ah Gong Yong Jue, the legendary chicken rice master of Bo Bae, Bangkok, with over 65 years of culinary heritage. The original recipe has been refined to meet modern consumer preferences while maintaining its authentic taste and traditional cooking methods.
What makes the brand unique is its “2 Brands in 1 Store” business model, designed to maximize revenue and reduce business risk. Franchisees receive the rights to operate both Dragon’s Mom Chicken Rice and Bao Xing Dry Sukiyaki & Crab Fried Rice under the same roof, utilizing the same rental space and workforce to increase profitability.
Franchise Highlights
• Authentic recipe with over 65 years of heritage
• Operate two proven food brands in a single location
• Central kitchen support for ingredient preparation and quality control
• Reduce labor requirements by 1–2 employees
• No royalty fee throughout the franchise term
• Continuous marketing and promotional support
• Founded by an entrepreneur with more than 15 years of restaurant industry experience
Signature Menu
Dragon’s Mom Chicken Rice
• Hainanese Chicken Rice
• Singapore Chicken Rice
• Crispy Fried Chicken Rice
• Chicken with Rice Bowl
• Cashew Chicken Rice
• Dragon Butter Rice
• Braised Chicken Rice Noodles
Bao Xing Dry Sukiyaki & Crab Fried Rice
• Dry Sukiyaki
• Sukiyaki Soup
• Crab Fried Rice
• Crab Curry Rice
• Crab Omelet Rice
• Shrimp Macaroni Stir-Fry
• Beef Soba Stir-Fry
• Garlic Pepper Pork Rice
Franchise Support
• 2-day pre-opening training program
• Store opening assistance
• Comprehensive Operation Manual
• Central kitchen and standardized ingredient supply system
• Restaurant management consultation
• Marketing and promotional support
• Ongoing business coaching and sales improvement guidance
Franchise Fees
Initial Franchise Fee
Starting from THB 59,900
Marketing Fee
THB 3,000 per month
Royalty Fee
None
Franchise Term
3 Years
Renewal Fee
THB 20,000 every 3 years
Estimated Payback Period
• Approximately 4–6 months when operating both brands
• Approximately 10 months when operating only Dragon’s Mom Chicken Rice
Recommended Locations
• Commercial buildings and shophouses
• Residential communities
• Office districts
• Community malls
• Locations with strong food delivery demand
Dragon’s Mom Chicken Rice is more than just a chicken rice franchise. It is a restaurant business model designed to help entrepreneurs maximize revenue through a dual-brand concept, reduce operating costs, and build a sustainable, profitable business for the long term.
Franchise Packages
Package A
Standard Franchise Package
Franchise Fee: THB 59,900
Estimated Investment: Starting from THB 150,000 (depending on store size and setup requirements)
Ideal For: Entrepreneurs who already have a location and prefer to build and manage the store independently.
Franchisee Benefits
• Rights to operate the Dragon’s Mom Chicken Rice brand for the first 3 years
• Rights to operate the Bao Xing Dry Sukiyaki brand with no expiration period
• 1 Circular Store Sign
• 1 Menu Board
• 1 Chicken Rice Display Cabinet
• 4 Logo-Branded Aprons
• 4 Printed Menu Books
• 1,000 Customer Care Cards
• 10 Packs of Logo-Branded Food Bags
• 12 Essential Kitchen Equipment Items
• 1 Starter Set of Initial Ingredients
• Facebook Advertising Campaign for the first 10 days of store opening
Additional Support
• Store layout and setup guidance
• Equipment recommendation list
• Operational training and business consultation
• Marketing support during the launch period
Start your restaurant business with a proven concept, dual-brand opportunity, and a complete support system designed to help you succeed from day one.
Package B
Delivery-Only Turnkey Package
Investment: THB 229,900
Business Model: Delivery-Only Operation (Online Platforms)
This package is designed for entrepreneurs who want a fully operational delivery-focused restaurant. We provide a complete turnkey solution, allowing you to start selling immediately upon completion.
What You Will Receive
• Fully Equipped Ready-to-Operate Store
• Complete Kitchen Equipment Package
• Electrical and Plumbing System Installation
• Exhaust Hood and Ventilation System
• 1 Refrigerator
• 1 Freezer
• Washing Sink and Essential Operating Equipment
Exclusions
The following items are not included in this package:
• CCTV System
• POS System and Delivery Platform Order Management Devices
• Wi-Fi Network Installation
• Air Conditioning System and Room Partitioning for Air-Conditioned Areas
• Restroom Renovation or Upgrades
Additional Support
• Store Setup and Opening Assistance
• Operational Training Program
• Standard Operating Procedures (SOP)
• Marketing and Business Consultation
• Ongoing Franchise Support
A complete turnkey solution for entrepreneurs looking to enter the food delivery market with minimal setup hassle and a professionally designed restaurant operation.
Package C
Dine-In & Delivery Turnkey Package
Investment: THB 349,900
Ideal For: Entrepreneurs who want to operate a full-service restaurant with both dine-in and delivery channels.
This package provides a complete turnkey restaurant solution, allowing franchisees to serve customers both in-store and through food delivery platforms.
What You Will Receive
• Everything included in Package B
• Dining Tables and Chairs
• Customer Service Equipment and Dining Essentials
• Storefront Signage
• Interior Graphics and Decorative Elements
• Front-of-House Equipment for Customer Service Operations
Exclusions
The following items are not included in this package:
• CCTV System
• POS System and Delivery Platform Order Management Devices
• Wi-Fi Network Installation
• Air Conditioning System and Room Partitioning for Air-Conditioned Areas
• Restroom Renovation or Upgrades
Additional Support
• Complete Store Setup and Opening Assistance
• Operational Training Program
• Standard Operating Procedures (SOP)
• Marketing and Promotional Support
• Ongoing Franchise Consultation and Business Coaching
A comprehensive turnkey solution for entrepreneurs seeking to establish a fully operational restaurant with multiple revenue streams from both dine-in customers and online delivery orders.
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