RIT-KA-PRAO
Bold Aroma. Powerful Flavor.
RIT-KA-PRAO
Bold Aroma. Powerful Flavor.
RIT-KA-PRAO (ฤทธิ์กะเพรา) is a Thai street food brand rooted in traditional recipes, elevating the classic basil stir-fry into a scalable, high-demand business model designed for today’s delivery-driven market.
The brand stands out with its signature house-made sauce, slow-cooked from natural ingredients, with no added sugar and no artificial additives. Combined with a traditional technique of roasting three types of dried chili, it delivers a bold aroma and a rich, distinctive flavor that sets it apart.
Flexible investment formats are available, from compact kiosks to full-scale restaurant setups.
About the Brand
Why RIT-KA-PRAO?
RIT-KA-PRAO was founded by an experienced restaurateur with over 7 years in the industry and a coach who has trained numerous small to medium-sized restaurants across Bangkok in online food delivery sales strategies.
Through deep market research on food delivery platforms, one key insight stands out:
“Kaprao (Thai basil stir-fry) is one of the best-selling menu items of all time.”
This led to the creation of a brand focused on real sales, real profit, and easy scalability.
Brand Strengths
✅ Kaprao is one of Thailand’s most popular everyday dishes
✅ Signature sauce with a unique, differentiated taste
✅ Works well for both dine-in and delivery models
✅ Simple cost structure and easy inventory management
✅ Suitable for all-day sales (lunch & dinner peak)
✅ Founder has real experience in scaling delivery sales on food apps
Signature Menu
Best-Selling Menu That Drives Revenue
Recommended Menu
- Minced Beef Kaprao
- Mixed Pork Sausage + Minced Pork + Chinese Sausage Kaprao
- Crispy Duck Egg
- Classic Minced Pork Kaprao
- Crispy Chicken Kaprao
- Ready-to-deliver rice box meals
Product Strength
✅ Strong, memorable aroma
✅ Bold, authentic Thai flavor
✅ Familiar menu with high repeat purchase
✅ Affordable pricing (starting from ~THB 50)
Why This Business Works
A Proven, Scalable Food Business Model
Massive Market Demand
Kaprao is one of the top repeat-order dishes among Thai consumers every week.
Strong Delivery Performance
Compatible with major platforms such as Grab, LINE MAN, ShopeeFood, and more.
Simple Kitchen Operations
Ideal for kiosks, small restaurants, and cloud kitchens.
Easy to Scale
Standardized menu and simple ingredients make staff training fast and efficient.
Competitive Advantages
Real Delivery Expertise from the Founder
Franchisees gain access to proven strategies for building and scaling sales on food delivery platforms, directly from the brand owner.
Multiple Revenue Channels
- Dine-in
- Delivery
- Takeaway
- Catering / Office meals
Built for Today’s Food Business
RIT-KA-PRAO is not just a restaurant —
it is a delivery-ready, scalable Thai food brand designed for consistent sales and long-term growth.
Franchise Packages
Package A : Kiosk / Take Away
Special Promotion! Easy Start, Low Investment, Ready to Sell Immediately
Franchise Fee Only THB 59,900Regular Price THB 89,900
🔥 Save THB 30,000 Instantly
Promotion valid until 30 June 2026 only
Total Starting Investment from Only THB 130,900
Perfect for first-time business owners, beginner investors, low-budget entrepreneurs, or those who want to focus on delivery sales.
Recommended Space Size: 9 – 15 sq.m. and above
What You Receive – Ready to Open
✅ Rights to operate under the RIT-KA-PRAO brand
✅ Equipment package ready for operation
✅ Free opening raw materials
✅ Complete franchise operations manual
✅ Theoretical and practical training program
✅ Food app registration ready to start selling immediately
✅ Delivery marketing training to grow real sales
✅ No monthly royalty fee
✅ No percentage deducted from sales
✅ Ongoing support and consultation throughout the contract term
Ideal For Entrepreneurs Who Want to Start Fast, Invest Smart, and Scale Quickly
Limited promotional slots available.
Contact our team now for full investment details.
Package B : Restaurant
Start Your Full Restaurant Business from THB 349,000 (Excluding VAT)
Total Starting Investment from THB 560,000
Designed for investors who want a full restaurant model supporting both dine-in customers and delivery sales.
Recommended Space Size: 40 – 80 sq.m.
What You Receive
✅ Rights to operate under the RIT-KA-PRAO brand
✅ Complete equipment package ready to open
✅ Front-of-house and back-of-house operating systems
✅ Store design based on brand standards
✅ Free opening raw materials
✅ Grand Opening support
✅ Food app registration ready to sell immediately
✅ Full team training program
✅ No monthly royalty fee
✅ No percentage deducted from sales
✅ Continuous support from the brand team
Ideal for Investors Seeking a Stronger Presence and Higher Sales Potential
Operate a full-service restaurant model with multiple revenue channels including dine-in, takeaway, and delivery.
ROI Calculator
Investment Enquiry
Fill in the form below and our team will get back to you within 24 hours.
