TWO BE TEA

Franchise Information

TWO BE TEA

Modern Lifestyle Tea Brand

TWO BE TEA is a modern tea brand created to deliver more than just great-tasting beverages. We believe that tea is not simply a product, but a part of people’s lifestyle, daily moments, and self-expression.

Combining premium tea ingredients, unique signature beverages, and a strong visual identity, TWO BE TEA has quickly gained popularity among the younger generation through the power of social media and customer-driven brand engagement.

Our goal is to build a sustainable Modern Lifestyle Tea Brand that offers exceptional products, memorable customer experiences, and a scalable franchise system for long-term growth.

Why Invest in TWO BE TEA?

Strong Brand Identity

A modern lifestyle tea concept designed to resonate with today’s consumers.

Signature Products

Unique menu offerings such as Bangsaen Signature and Matcha Soft Cream Cheese that create strong brand recall and customer loyalty.

Social Media Friendly

Visually appealing products, packaging, and store design that naturally encourage user-generated content and social sharing.

Multiple Revenue Channels

Supports both in-store sales and major delivery platforms.

Scalable Business Model

Designed to support long-term franchise expansion through standardized systems and operational support.

Franchise Models

TEA TO GO MODEL

Store Size: 15–25 sq.m.

Ideal Locations:

• Community Malls
• Office Buildings
• Transit Stations
• Gas Stations
• Grab-and-Go Locations

Key Advantages:

• Lower initial investment
• Efficient operations
• Smaller footprint
• Strong delivery potential

TEA & CHILL CAFE MODEL

Store Size: 30–50 sq.m.

Ideal Locations:

• Lifestyle Malls
• Tourist Destinations
• Community Malls
• Commercial Districts

Key Advantages:

• Enhanced customer experience
• Seating area available
• Higher average spending per customer
• Supports lifestyle branding and social media marketing

Franchise Fee

THB 590,000

(Exclusive of VAT)

What You Will Receive

1. Brand License

• Rights to operate under the TWO BE TEA brand
• Trademark and logo usage rights
• Brand Identity Guidelines
• Marketing and brand assets

2. Franchise System

• Franchise Operations Manual
• Standard Operating Procedures (SOP)
• Recipe Standardization
• Quality Control Standards
• Daily Operations System

3. Training Program

• Barista Training
• Product Knowledge
• Service Standards
• Store Management
• Opening & Closing Procedures

Training Duration:
7–14 Days

4. Store Opening Support

• Location Consultation
• Store Layout Consultation
• Equipment Recommendations
• Workflow Planning
• Soft Opening Support

5. Menu & Recipe System

• Signature Beverage Recipes
• Core Tea Menu
• Matcha Menu
• Seasonal Product Direction
• Standard Costing System

6. Marketing Starter Kit

• Opening Campaign Guidelines
• Key Visual Templates
• Menu Artwork
• Social Media Direction
• Brand Content Direction

7. POS & Operations Setup

• POS System Structure
• Sales Tracking Setup
• Recipe Integration
• Inventory Flow Guidelines

8. Opening Ingredient Package

• Initial ingredient package for store opening
• Items provided according to company standards

Franchisee Qualifications

We are looking for partners who:

• Have sufficient investment capability
• Are committed to operating the business professionally
• Are willing to follow brand standards and operational procedures
• Share our vision for long-term growth and brand development