SHUYI GRASS JELLY

SHUYI GRASS JELLY Franchise

Half a Cup of Toppings, Full Satisfaction in Every Sip

SHUYI GRASS JELLY is a famous beverage brand from China that has expanded to more than 7,000 stores worldwide. The brand is well known for premium tea-based drinks and generous toppings that have become its signature identity.

From its first store in Chengdu to an internationally recognized brand, SHUYI stands out with a modern image, easy-to-sell menu offerings, and a franchise system ready for expansion.

Franchise Fee Only THB 265,000

About Brand

Why SHUYI GRASS JELLY?

SHUYI began operations in 2007, growing from a single store into a global network of over 7,000 branches, supported by a complete supply chain system and more than 40,000 jobs created.

The brand is built on three strong pillars:

Value + Quality + Differentiation

This winning formula has made SHUYI highly successful in both China and international markets.

Brand Strengths

✅ Global brand with over 7,000 stores
✅ Signature drinks packed with toppings
✅ High-quality ingredients, many produced in-house
✅ Real tea leaves used, no tea powder
✅ Wide menu variety for multiple customer groups
✅ Bright, modern, highly shareable brand image
✅ Suitable for dine-in and delivery sales

Product Strength

Signature Toppings That Competitors Struggle to Match

1. Generous Portions That Feel Worth It

SHUYI drinks are famous for toppings so full that many customers say it’s “half a cup of toppings.”

2. Fun Texture Experience

Grass jelly, red beans, peanuts, pearls, barley, raisins, pudding, and more create a unique drinking experience.

3. Homemade Grass Jelly Signature

Soft, aromatic, bouncy, and never bitter — a topping customers remember.

4. More Filling Than Ordinary Drinks

Feels like enjoying a dessert bowl, not just a beverage.

Signature Menu

Best-Selling Drinks That Drive Revenue

Recommended Menu

• SHUYI Signature Grass Jelly
• Brown Sugar Pearl Fresh Milk
• Oolong Milk Tea
• Peach Coconut Mochi Milk Tea
• Chinese Lemon Tea
• Peach Oolong Lemon Tea
• Mango Yakult Fruit Tea
• Passionfruit Pineapple Tea
• Mango Fresh Milk Smoothie
• Watermelon Green Tea

Product Advantages

✅ Heavy toppings create high perceived value
✅ Appeals to tea lovers, fruit lovers, and health-conscious consumers
✅ Strong repeat purchase potential through menu variety
✅ Highly photogenic and social-media friendly
✅ Easy upsell opportunities with extra toppings

Why This Franchise Is Attractive

• Beverage Market Continues to Grow
• Tea drinks, fruit beverages, and dessert-style drinks remain a large and growing market.
• Clear Differentiation
• Most brands compete on price. SHUYI competes on portion size, satisfaction, and value.
• Strong Profit Potential
• Increase revenue through toppings, larger sizes, and regular new menu launches.
• Expansion-Ready System
• With thousands of stores, the brand has strong operational systems and proven scalability.