Jip Jip Shop was founded in April 2019 by Ms. Jip Saowanee Phathaiwanit, who has experience in managing businesses from various industries. Including being a consultant to various leading organizations and is a marketer with many experiences The starting point came from the idea of a food business that grew every year. and see the sustainability that “No matter what the economy is like, the food business will still survive.” So he started looking for a food business using the belief that “Somehow people eat basil more than steak.” This idea is the origin of the food business perspective. It is a menu that is easy for people to understand, not complicated, easy to access, not expensive, can be eaten by all genders and all ages. It has good marketing. "Has a lot of capital to market or is a brand. that is special and has a character that Khun Jib sees that most people tend to choose to invest in food businesses that are popular. Do it one after the other, so competition is high. In the end, most of the people who survived were the first ones. or only more prominent
And another group will be those who import brands from abroad. Buying brands is expensive, so costs are high because raw materials may have to be imported from abroad and there are many other regulations. Most of the brands are imported. People may flock to try them out with new things and follow the trend. They sell in the beginning as soon as the trend subsides. Its popularity has decreased, thus increasing its confidence that “Somehow people eat basil more than steak.” For these reasons, this is the origin of the business.
Jib Jib Custard & Fresh Milk, a delicious home-cooked menu, easy to eat and popular. Yet no one has seriously raised the issue of creating a brand. As a developer and marketer Khun Jib therefore came up with the idea to develop 8 fresh milk custards. that has been overlooked as a brand that has standards Make a difference and strive to be a better brand and be at the forefront. This is the origin of the founding of the brand "Jib Jib Custard & Fresh Milk".