SOOD’s

SOOD’s Shredded Chicken Rice Vermicelli — Rich, Well-Balanced, All in One Bowl

SOOD’s was founded on February 3, 2025, by Jarassri Ueamongkolanont (Khun Oi), an entrepreneur with a background in the medical equipment industry, who has long dreamed of creating her own food business. Driven by a passion for delicious food and a simple belief that meals should be “easy to make, easy to eat, and genuinely tasty,” SOOD’s was born with the intention of building a brand that fits modern urban lifestyles — simple, high-quality, and satisfying in every bite.

SOOD’s stands out with its signature shredded chicken vermicelli, delivering a rich and well-balanced flavor. Every ingredient is carefully selected and prepared through a central kitchen system — from the rice vermicelli and tender shredded chicken to fresh vegetables and the brand’s unique chili paste with pork crackling. This ensures consistent quality in every bowl. The simplicity of the menu, combined with a modern and accessible brand image, makes it ideal for everyday dining. As a result, SOOD’s has quickly gained popularity and expanded to 20 branches within just one year.

Building on its early success, SOOD’s moves forward with a clear vision for structured and sustainable growth. The brand is designed to scale through a franchise model, focusing on strong business systems, quality control, and long-term expansion. This is a brand built on taste and grown through systems — SOOD’s is not just focused on today, but is laying the foundation to become the go-to name for shredded chicken vermicelli and a brand ready to grow alongside its partners in the long run.

SOOD’s — “Slurp to the fullest… so delicious you can’t stop.”