Ded Kaprao Restaurant was founded by Mr. Jesdakorn Samakthai (Khun New) by starting a food business from making “rice boxes” delivered to various events. With his former career as a DJ, MC, model, actor, he pays attention to choosing to eat healthy food. and most importantly, it must be delicious but with the limitation of work who must stay in the studio or various venues who cannot choose to buy or choose to eat If you want to eat a meal, there will only be “boxed rice” which is a simple and boring menu. therefore started the rice box food business By finding a famous restaurant Great food menu that is not boring Caught into a lunch box delivered at various events until becoming a brand “Kitchen in Box” or “Kitchen in Box” where you can choose which restaurant you want to eat at. What menu do you want to eat? We can grab that menu and put it in everyone’s food box. But not everyone can eat our bento box. Because we only send large amounts. but for some people who want to eat our food We were unable to sell in small amounts or only 1 box, so we decided to create a menu that is familiar, tastes right, that just smells, everyone has to turn their throats unconsciously, such as “Basil” by choosing quality ingredients. sell Therefore, it is the origin of the restaurant “Ded Ka Prao”.
Ded Kaprao started at the end of 2019 before the Covid-19 situation occurred, starting from the study of raw materials. And the origin of stir-fried basil. Tried wrong, tried right until I discovered the right stir-fried basil!!! And initiated the business of a Ded Kaprao restaurant with P’Oat or Khun Pattarodom Daokrajang, the owner of the barbecue brand AAH AAM Kitchen BBQ, a legendary barbecue with the longest lines and one of Thailand’s street food experts. Come to be a brand consultant for Ded Kraprao, both about Branding, Logo, image, and various marketing, making the Ded Kraprao brand grow in a good way. Meet the needs of people who like Thai street food style food and those who love stir-fried basil.
The highlight of the business of pickled basil is the main ingredient, red basil leaves. From Thai farmers’ basil gardens that is grown using biological substances, microorganisms in cultivation according to GAP (Good Agricultural Practices) principles that are safe and good for the environment And another highlight is the origin of the recipe, which is a traditional recipe from Grandma’s time, which is a recipe that Grandma stir-fried by only adding dried chilies and basil leaves. The ingredients are just fish sauce and coconut sugar. which can be called an authentic recipe, an ancient recipe that has been handed down from generation to generation
Dedkaprao has the intention to continue the traditional Thai food menu in the style of street food. Using Thai raw materials such as “red basil”, a rare raw material and not available for sale in the general market Let’s cook by starting from making. Stir Fried Basil And aims to expand the business to be accessible to everyone so that Thai people can eat authentic Thai-style stir-fried basil, Thai ingredients, and create a career for Thai people.
We strive to offer products that are simple, easy to eat, easy to eat, at affordable prices. But carefully selected raw materials Great taste To the machine in a real basil style Unique to present in a modern style and meet the needs of customers in the online era and the delivery era, focusing on branch expansion with a franchise model. Easy to invest, just have a kitchen and cooking equipment without franchise fees
Why do you have to franchise “Ded Kaprao”? In addition to having our products stand out and have a unique identity. We have goals and teams that can support our stores to grow efficiently together. All of our branches focus on designing work that is easy for investors. Merge forms of working online, linking offline. Ded Kraprao supports franchisees as follows:
Dedkaprao divides franchises into 2 types, differing in product menus. and store formats, including ONLINE and OFFLINE, in the OFFLINE section, there will be take away (kiosk) and restaurant formats.
50,000 ฿ 3 years contract
package Take away
250,000 ฿ 3 years contract
250,000 ฿ 3 years contract
Ongoing franchise fees
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